Campaign
How one brand brought fun for their little customers across digital media
Fun City India (Landmark Group)
Brief
Fun City India was looking for someone to represent its entirety to their audiences and who better than their own customers. Create an engaging campaign to select the best Funbassadors who will represent Fun City across 5 key cities: Delhi, Mumbai, Chennai and Bangalore.
Solution
Create an online contest, where kids where encouraged to do fun activities, show off their skills and talents, and share their stories and adventures.
Campaign
Fun City Funbassadors
A month-long contest where the participants need to share their entries and get more votes! 50 entries with maximum votes get to be a Fun City Ambassador, and year-long goodies and free access to the rides, activities and events.
Results
With over 2000 entries and an average of 800 votes for every entry. With 1lakh+ organic reach and 4lakh+ inorganic reach across key tier-I and tier-II cities. Along with hundreds of happy stories and entries that buzzed on our social channels.
